When adventuring into the unknown, no two projects are the same. How do we do it? We start with the basics. Understanding our customers and their needs is the cornerstone of great design. Every project begins by clearly developing a set of goals that personify the intended purpose of what we are to create. It doesn’t matter whether we are looking at how to communicate the core of a company, the intended value in a product or the individualized style of an environment or aircraft interior – we begin by defining the intended message and create the desired response.